Key Features & Benefits

• Provides deep hydration and moisture retention for daily use.

• Enriched with Aloe Vera, Vitamin E, Hyaluronic Acid, and Shea Butter.

• Aloe Vera: Soothes and helps calm irritated skin.

• Vitamin E: Offers antioxidant protection.

• Hyaluronic Acid: Locks in moisture and plumps the skin.

• Shea Butter: Nourishes and supports the skin barrier.

• Dermatologically suitable for all skin types.

How to Use

• Apply a small amount to clean, dry skin.

• Gently massage in circular motions until fully absorbed.

• Use morning and/or evening as part of your skincare routine.

Packaging & Design

• Container Type: Cylindrical jar.

• Colors: White body with a pink middle band and a gold ring at the top.

• Label Design: Simple, clean, and minimal color palette.

• Display Text Includes:

  • SOFTMAX (bold, large)

  • MOISTURIZING CREAM (bold, slightly smaller)

  • Aloe Vera, Vitamin E, Hyaluronic Acid, Shea Butter

  • FOR ALL SKIN TYPES

  • Dr Rizvi’s (logo)

Positioning Statements

• “Hydration that adapts to every skin type.”

• “Ingredients your skin loves: Aloe Vera, Vitamin E, Hyaluronic Acid, Shea Butter.”

• “Gentle daily moisturizer for all-season use.”

• “Physician-formulated care for healthier-looking skin.”

Consumer Benefits

• Immediate: Soft, hydrated feel with a smooth finish after application.

• Short-Term: Improved moisture retention and comfortable skin throughout the day.

• Long-Term: Strengthens the skin barrier and reduces dryness-related redness.