Key Features & Benefits

• Provides intense hydration and moisture retention for daily use.

• Formulated with Aloe Vera, Vitamin E, Hyaluronic Acid, and Shea Butter — ingredients known for their soothing and nourishing properties.

• Aloe Vera: Calms and refreshes dry or irritated skin.

• Vitamin E: Protects against oxidative stress with antioxidant support.

• Hyaluronic Acid: Locks in moisture for a plump, dewy appearance.

• Shea Butter: Softens, nourishes, and strengthens the skin barrier.

• Dermatologically developed and suitable for all skin types and all-season use.

How to Use

1. Apply a small amount to clean, dry skin.

2. Gently massage in circular motions until fully absorbed.

3. Use morning and/or evening as part of your daily skincare routine.

Packaging & Design

• Container: Cylindrical jar.

• Color Palette: White body with a pink middle band and a gold accent ring.

• Design Language: Simple, elegant, and minimal.

• Front Label Details:

  • SOFTMAX (bold, large)

  • MOISTURIZING CREAM (bold, slightly smaller)

  • Aloe Vera | Vitamin E | Hyaluronic Acid | Shea Butter

  • FOR ALL SKIN TYPES

  • Dr Rizvi’s (logo)

Positioning Statements

• “Hydration that adapts to every skin type.”

• “Ingredients your skin loves: Aloe Vera, Vitamin E, Hyaluronic Acid, Shea Butter.”

• “Gentle daily moisturizer for all-season use.”

• “Physician-formulated care for healthier-looking skin.”

Consumer Benefits Map

• Immediate: Skin feels soft, hydrated, and refreshed after application.

• Short-Term: Enhanced moisture retention and improved comfort throughout the day.

• Long-Term: Strengthens the skin barrier, reduces dryness-related redness, and supports a smoother, healthier complexion.